Ayeda Shadab, the 26-year-old has overcome challenges, despite being in a war-torn country, she even has more followers on Instagram than the country’s president, Ashraf Ghani. As an influencer, Ayeda models the dresses for sale in her luxury Kabul boutique and shares beautiful selfies from her trips around the country. She not only promotes her business with the help of her content, but also tries to portray a positive picture of Afghanistan in front of the world

But in a country still at war, safety is a serious concern. Recently, there has been a pattern of targeted killings aimed at the nation’s journalists, rights workers, politicians and other influential figures. No influencer has been targeted so far, but it’s a threat that’s never far from their minds.